How to Format a Blog Post

by Matt Giovanisci | Last Updated: November 15, 2019
Formatting Posts

Carbonate posts and pages look great on both desktop and mobile platforms. It’s designed to be completely responsive and easy-to-read. The content comes first before design.

With Carbonate, you can use both the Classic and Gutenberg editors in WordPress. On this site, I’m using Gutenberg, but only really to test.

On all my other sites, I use the Classic Editor, which you can install via a plugin, and I would recommend it. It’s just better for writing. Blocks, in the Gutenberg editor, are better for designing. But the goal with this theme is to put more focus on the content rather than the design. And it’s also lightning fast!

The Title

This is the most important part of any post. Spend time on this. Do your research. Make sure the title you craft is actually getting people to read your article.

The Description

NOTE: In order to use this theme, you will need to install the free Yoast SEO plugin. When you create a post, you’ll use the Yoast edit meta description feature to create a post description that’ll appear on the homepage and category pages of this theme.

The reason I like to use the Yoast meta description is that it limits you to the number of characters you can use. This is a good restraint to keep your descriptions tight and punchy.

The goal of descriptions like this is to sell your readers on the post title so they click.

The Author and Date

Under the title in this theme, you’ll see a byline with both the author’s name and the last updated date. This is to build trust.

The author should always be listed with a photo. The date also lets people know that the information they’re reading is relevant and up-to-date. That’s why we say “last updated” instead of “publish date.”

When you run an info site, I recommend keeping all your posts up-to-date. Think of your site as a giant updatable textbook on a single subject. It’s like a digital manual.

The Content

Here are a few things you can, and should, add in your content:

Related Posts (Recommended Reading Section)

To add related posts to the bottom of your content, just make sure at least two posts have the same exact tag applied. This will cross-link the posts together in the Recommended Reading section.

Give it a try!

The Category Page

You can categorize your posts and there will be a page created with each category name that you can link to throughout the site.

If you create a category called “How To” and categorize a post with that, you can enter the slug in the URL and see the category page. In this example, the URL would be domain.com/category/how-to/.

Now, you can use the Yoast SEO plugin to remove the /category/ subdirectory from the URL, which I recommend because it looks a lot cleaner.